Winches

Rugcel Winches – Proven Performance, Now in New Zealand

Rugcel winches are engineered for serious 4x4 enthusiasts who demand reliability when it matters most. While Rugcel winches are new to the New Zealand market, the brand itself has been a trusted partner to off-roaders worldwide for over 13 years, earning a reputation for strength, durability, and dependable performance in extreme conditions.

As the New Zealand authority for Rugcel, we bring you direct access to proven winch technology that has been tested across demanding terrains globally. From recreational off-road adventures to hard-working recovery setups, Rugcel winches are built with robust motors, quality internals, and practical features designed to perform when recovery situations get tough.

Every Rugcel winch we supply is backed by local knowledge, expert support, and real-world off-road experience. We don’t just sell Rugcel products — we use them, install them, and stand behind them, ensuring you get the right winch for your vehicle and your style of driving.

If you’re looking for a winch that combines global credibility with local support, Rugcel winches deliver proven performance you can rely on — now available in New Zealand.